Taylor Swift Way street sign auction week 1

Toronto…are you ready for it?

The City of Toronto and Rogers have unveiled new ceremonial street signs for Taylor Swift Way, an honorary route connecting Nathan Phillips Square to Rogers Centre for the month of November to celebrate the upcoming Taylor Swift | The Eras Tour shows in Toronto.

You can own a piece of this exciting moment in time, while joining the fight to end hunger.

The street signs, created by the City in partnership with Rogers, will be donated to Daily Bread Food Bank to raise much needed funds through this one-of-a-kind online auction.

Bid now for your chance to own a piece of history and claim one of just 22 signs in the world. Rogers, presenting sponsor of Taylor Swift l The Eras Tour, is matching funds raised up to $113,000.

A unique set of signs will be released each Monday in November, so be sure to check in for each exciting release.

At a time when one in ten Torontonians is making use of food banks, the funds raised through this auction will go towards ensuring that neighbours in need of emergency food support always have a place to turn.

Join the auction now for even more impact thanks to Rogers, matching all donations up to $113,000 - a nod to Taylor's lucky number 13.

Let the bidding begin!

Daily Bread Food Bank works towards long-term solutions to end hunger and poverty and runs innovative programs to support individuals living on low incomes and experiencing food insecurity. Daily Bread distributes fresh and shelf-stable food and fresh-cooked meals to 129 member agencies running 205 food programs across Toronto — a network that now serves over 3 million client visits per year. Through research and advocacy, Daily Bread also advances meaningful policy change to realize the right to food in our communities.